Businesses can reach new audiences while helping the world
By pledging to a variety of charitable causes on the Gaming for Good platform, your company is able to demonstrate to consumers which causes your company supports. Because games draw such a diverse audience, show your brand in a positive light to various targets. Forbes on values-driven sales
Much in the way companies sponsor sporting events today, games will continue to become a spectator sport in the future. Given the niche nature of games, this type of micro-sponsorship will become a new, cheaper channel to reach consumers.
Pledge amounts that are within your budget and potentially gain more visiblity for game studios that are putting out popular games.